Google Launches Experiment Page

Rigorous, data-driven testing is key to any business looking to grow—especially in today's constantly changing environment. One of the best ways to do this in Google Ads is by running experiments, which can help you understand the impact of your changes and improve campaign performance. To make it even easier for you to test in your account, we're rolling out the Experiments page—a new destination in Google Ads that can help you create, manage, and optimize your experiments in one place.

While your experiment runs, you can monitor performance in the new Experiments page. If you’re happy with the results, you can apply these changes to your original campaign in a single click. For example, let’s say you created a custom experiment to test a new bid strategy. After running the experiment for a few weeks, you see that this test improved your campaign’s performance. Now, in the new Experiments page, you can choose to apply the new bid strategy to your base campaign. This helps you avoid any implementation issues and makes it easier for you to see the expected uplift from your experiment results.