Instagram Now Allows Users to Schedule Live Streams on Their Profiles to Improve Discovery of Upcoming Streams
Instagram is working on new features which help content creators to awareness of upcoming live broadcasts in the app. Now, it allows content creators to schedule live streams on their profiles. So, followers can intercalate those streams to watch. Adam Mosseri, the CEO of Instagram, has explained that “Creators have been able to schedule lives for a while now, but now, you can separate scheduling a live from creating a feed post, or even now a Story post, about that Live. You also get a little badge on your profile that’s lets followers know, or anybody knows that goes to your profile, that there’s a Live coming up and they can subscribe to be reminded.”
TikTok Launches 'TikTok Tactics' Online Course to Help Marketers
TikTok has launched a new, video-aligned platform training course for marketers, designed to provide tips and insights on how to make best use of the platform for brand promotion and development. The course focuses on four key elements:
Targeting, bidding, optimization
Google Proposes New 'Topics' Approach to Replace Cookie Tracking
Google is fighting against third-party cookies since 2021. So, its development team is working on FLoC (Federated Learning of Cohorts) for a long time. However, Google has today announced a shift in its approach, with a new topic-based structure now being proposed to both protect user privacy and facilitate publisher insight.
The new process will replace Google’s FLoC, or ‘Federated Learning of Cohorts’ process, which it had been working on to replace cookies. With Topics, your browser determines a handful of topics, like “Fitness” or “Travel & Transportation,” that represent your top interests for that week based on your browsing history. Topics are kept for only three weeks and old topics are deleted. Topics are selected entirely on your device without involving any external servers, including Google servers. When you visit a participating site, Topics picks just three topics, one topic from each of the past three weeks, to share with the site and its advertising partners.
So instead of providing more specific insight on individual user behaviors and interests, Google would enable advertisers and publishers to utilize topics for tracking, protecting user information while also catering to third-party data needs.