Lookalike audience is a way to reach new people who are likely to be interested in your business because they have similar characteristics to your existing customers. To build a lookalike audience, our system uses information such as your source audience's demographics, interests, and behaviors to find new people who share similar characteristics. When you use a lookalike audience, your ad is delivered to an audience of people similar to your existing customers.

Step 1-Choose Lookalike Option

WASK offers several targeting options to its users. If you want to build a lookalike audience, you should choose this option.

Step 2- Click the "Create Lookalike" Button

When you click the lookalike button, you will be directed to the target audience list which is useful for creating a lookalike.

Now, you can create a lookalike by clicking the button of Create Lookalike.

Step 3- Give a Name and Determine Other Metrics

You should give a name to your target audience. Also, you should choose which countries you want to create a lookalike.

If you want, you can increase the audience size or make it remain stable.

Now, you can save your target audience.

When you click the save, you will see a sign which says "Facebook Pixel Saved Successfully". It means that you completed all processes without any problem.