Facebook retargeting is a PPC strategy where you show your ads to people who are familiar with your brand. They've either previously visited your website or interacted with your Facebook or Instagram page. Simply put, retargeting shows your ads to people who already know about you.

Step 1-Click the Target Audiences Tab

Create Audience feature is located under the Target Audiences tab. So, you need to click it to create an audience.

Step 2-Choose Remarketing Option

WASK provides many options to create audiences. If you want to create a remarketing audience, you must choose this option.

Step 3-Choose Your Pixel Account

To create a remarketing audience, you need to connect your Pixel account to WASK. You can read the related article if you do not know how to connect your Pixel account to WASK.

Step 4-Determine Time Period

Remarketing audience works based on your website visitors. Thus, you need to determine a time period in order that WASK can check.

Step 5- Save Your Audience

After you determine a time period and give a name to your audience, you are ready to save your remarketing audience. Click the save button.

When you click the button, a pop-up that says "Your audience saved successfully" will appear at the top right corner of the page. Then, you will be directed to the List Audience section. It means that you are able to publish an ad for your remarketing audience list.

Step 6-Publish Your Ad

When you save your remarketing audience, you will be directed to the page below. You can see all saved target audiences in this page.

Now, you are ready to publish an ad for your remarketing audience. Click the green plus sign and publish your ad.