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How to Use Facebook Pixel?
How to Use Facebook Pixel?
Melike avatar
Written by Melike
Updated over a week ago

The Facebook Pixel is a piece of code that you place on your website, allowing you to monitor conversions from Facebook ads, optimize ads, build targeted audiences for future adverts and retarget people who have previously interacted with your website.

Step 1-Create a Facebook Pixel

To create a Facebook Pixel, you can click the link. These instructions have been prepared by Facebook.

Step 2-Connect to WASK

In fact, you do not need to do anything to connect your Facebook Pixel to WASK. If you have Pixel in your Facebook Business Account, it can automatically be connected to WASK.

Step 3-Click the Analytic Button

Facebook Pixel is located under the Analytic Button. If you want to use it, you should click this button.

Step 4- Create Conversion

When you end the connection process, you are ready to create a new conversion. Click the button and follow the steps.

Step 5-Write the Name of Conversion and Related URLs

To create a conversion, you must use at least one related URL. With this URL, Pixel tracks visitors of your website (or a specific page).

Step 6-Choose Event Type

During creating a conversion, you need to choose an event type. It is used to track visitors' activities. For instance, if you want people to purchase your products or services, you should choose the purchase option as your event.

Step 7-Click the Save

When you finish the gilling process, you can save your target.

After clicking the save button, a sign that says "Facebook Pixel Saved Successfully". It means that you completed all processes without any problem.

When you finish the setting up of your conversion, you can optimize your campaigns in accordance with the conversion event and increase their productivity.

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