Meta Says It Is Not Threatening to Pull Facebook and Instagram from Europe
Meta has responded to reports that it is threatening to shut down Facebook and Instagram in Europe over international data transfer rules. The company claims that it neither wants nor has threatened such action.
In a statement, Meta announced that they would not be able to continue providing services even if they did not want to pull Instagram and Facebook from Europe or use it as a threat, but there was no other way out.
Meta Launches New Metaverse-Aligned Ad Campaign for its Quest 2 VR Headsets
It has been known for a very long time that Meta predicts the world will be fully digitized and that the focus of daily life will shift towards the digital world. In any case, the fact that the roof company's name is Meta was also a preparation for the foreseeable future. Finally, Meta has announced a new campaign model to prepare for the digital world.
Meta predicts that many meta-universes will be created in the coming years and that people will interact within these universes. This interaction will facilitate other opportunities, such as trading in digital goods and shopping in virtual reality spaces. In this context, Facebook has already announced that they are working on a method that will allow creating campaigns in Meta universes.
The EU Continues to Discuss on Securitization of User’s Privacy
The securitization of users’ privacy is a hot topic again. France's data protection agency CNIL announced that a company using Google Analytics has violated the European Union's General Data Protection Act (GDPR). There have been 101 user complaints about this issue in France previously. These complaints were mainly about the uncertainty of how user data in the EU is transferred to the US and how the transferred data is used.
There is a lot of uncertainty about the protection of users’ privacy. Complaints made in the EU also do not have a result in the United States, so US companies cannot be sanctioned. CNIL has not requested the complete deprecation of Google Analytics but argues that only anonymous information should be shared.
For now, a change in the law is not foreseen. According to CNIL, Google Analytics should sign an agreement that it will protect user data, and this environment of uncertainty should be eliminated.