Google announced last year that starting June 30, 2022, responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns.

As part of this change, you’ll no longer be able to create or edit expanded text ads. However, your existing expanded text ads will continue to serve alongside responsive search ads, and you'll still see reports on their performance going forward. Additionally, you'll be able to pause and resume your expanded text ads or remove them if needed. You’ll also still be able to create and edit call ads and Dynamic Search Ads.

Facebook is working on many innovations to increase its advertising revenue. Thus, it will add overlay ads to his Reel videos. This ad type will include Banner ads and Sticker ads formats, and for now, it will only apply to these two formats.

According to the selected format, it will also change where the ad will appear in the Reels video. In banner ads, the ad will appear below the video while in Sticker ads, the content producer will be able to decide the location of the ad.

This new type of advertising is still in the testing stage.