Google Launches New 'Related Search for Content' Ads to Help Improve On-Site Engagement
Google has added a new ad unit to its AdSense suite, with ‘Related Search for Content’, which aims to help drive users to more related elements on your site.
As you can see here, the new ad unit essentially works as a suggested content type prompt on your website, which re-directs users to more of your pages specifically related to the content that they’re viewing.
As explained by Google:
“Related search for content is a contextual navigation unit that shows users search terms related to the page they’re viewing on a publisher’s website. When they click a search term, they’re taken to a search results page on the publisher’s site where they can explore other relevant topics, including search ads. As a result, Related search for content can help publishers increase site engagement – including site traffic, page views, and ad impressions – and drive incremental revenue.”
So it’s a means to both keep visitors on your site for longer, while also increasing ad exposure, branding, etc.
And importantly, Google also notes that this is ‘a privacy-preserving solution’.
Google Announces its Marketing Live Conference for 2022
As per Google’s announcement, Google Marketing Live will be held on May 24th, and will feature a mixture of in-person and live-streamed content - through the actual mix is yet to be determined, pending COVID restrictions.
Google’s annual marketing conference has become a key showcase of its latest ad tools, including YouTube ad changes, new ad formats, analytics offerings, and more.
This year, you can expect Google to share more details about its upcoming ‘Privacy Sandbox’ for Android, which will provide more data protection options for Android users, similar to Apple’s ATT update.
Universal Analytics Will Going Away
Google Analytics 4 is our next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.
Understand what's going to happen
Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties.
After July 1, 2023, you'll be able to access your previously processed data in your Universal Analytics property for at least six months. We know your data is important to you, and we strongly encourage you to export your historical reports during this time.
In the coming months, we'll provide a future date for when existing Universal Analytics properties will no longer be available. After this future date, you'll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API.