The Payment Service Facebook Pay Is Being Renamed to Meta Pay 🆕🆕
Facebook Pay, the payment system available on Facebook, Messenger, Instagram and WhatsApp, will be renamed Meta Pay in line with Meta's metaverse vision. Meta CEO Mark Zuckerberg, who has turned his focus to the metaverse, unveiled his new company vision and new roofing company Meta last October. Proceeding in this direction, Meta is also moving towards significantly changing the names and scope of the platform's features. Facebook has recently announced that it will rename its payment system, Facebook Pay, available on Facebook, Messenger, Instagram, and WhatsApp, to Meta Pay.
Elon Musk Aims to Quadruple Twitter's Monthly Number of Users 💰💰
Elon Musk, who recently bought Twitter, plans to quadruple the number of monthly users of the platform. Musk also wants to reduce ads, which account for 90% of Twitter's revenue, to about 45% by 2028. Musk, who also wants to make significant changes to Twitter's monetization model, will also make some changes in this regard. Musk wants to reduce advertising, which currently accounts for 90% of Twitter's revenue, to about 45 percent by 2028. Therefore, it will not be surprising that Twitter will adopt the subscription model more and more in the coming years.
TikTok Announces Collaboration with Integral Ad Science
TikTok has announced that it is expanding its cooperation with IAS to provide advertisers with a better, reliable, and transparent service. IAS will now provide advertisers with reliable, third-party metrics powered by the Open Measurement Software Development Kit, providing marketers with ultimate transparency and confidence in campaign performance.
In other words, advertisers will now be able to verify the performance of TikTok campaigns with third-party assurance about the results data they see.
IAS will also provide detailed reporting through the 'Signal User Interface', which will allow advertisers to take immediate action and be informed about campaign performance in real-time.
Meta Announces New Messaging Tools for Businesses ✉️ ✉️
Meta announced in a statement that it is developing a new set of messaging tools for businesses to provide more and more benefits. Thanks to the improvements made, there will be possibilities to create ads on WhatsApp and merge WhatsApp messages with the Meta Business Suite inbox.
As a result of the improvements made, businesses will be able to publish ads and end campaigns with WhatsApp Business App. Secondly, messages will be sent to the Facebook Business Suite inbox of different messages. As a result of improvements, messages from different places such as Messenger, WhatsApp, IG Direct will be able to be viewed in one place.