Recap of product announcements from Google Marketing Live 2022 👏👏
In order to keep its users up to date, Google has reissued its digital marketing updates and new products in 2022 by collecting them under a single article. You can reach the article with the link below.
Meta Releases New Facebook Graph and Marketing API Updates, Including New Data Access Provisions
Meta's API updates can sometimes cause very important changes. For this reason, it is extremely important to stay up to date on this issue. In the new version, the main topics that have changed are as follows:
First off, Meta’s updated the questions that it requires developers to answer as part of its Data Protection Assessment, which it first launched last July.
Secondly, Meta’s also introducing a new ‘Access Verification’ process to identify tech providers using its platform. That will help Meta better understand how each app is using its data, and what it enables on the user end, with third-party management apps now required to disclose this specifically.
Third, Meta’s also adding ‘Transactional’, ‘Marketing’ and ‘One-time passwords’ as message template options via the WhatsApp Business Management API and WhatsApp Manager UI, while it’s also adding support for the setup and editing of Post Conversion Optimization processes.
Lastly, it’s also adding new permissible use cases for accessing both user Like and post data via the Graph API.
Snapchat Launches Dynamic Travel Ads for Travel Marketers 🏕️🏝️
Snapchat has announced that travel marketers need some innovations and has launched Dynamic Travel ads accordingly. The statement made by Snap is exactly as follows;
“Dynamically retarget users who have been to your site or app before with hotel properties, destinations or flight routes that are most interesting to them.”
However, this feature will be available only to travel businesses for the time being.