It is not an easy process to publish a Facebook ad and manage it. Beginner and mid-level advertisers are not usually experienced in determining ad metrics to optimize it.

CPC, CPA, age groups, ad placements, and countries are some metrics to check. So, if you don't have any idea how to improve your metrics, you need a tool for it.

Thankfully, WASK provides this tool for its users. If you are not satisfied with your underperforming Facebook ads, you only need to use our optimization tool.

Just, go to the view page of your underperforming ad and click the "Optimize" button. The optimization tool will check all necessary metrics of your ad and show you what it fixes. If you are fine with this change, click the next. Your ad will be optimized in a few hours..