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Updated Google Tag Process Launched by Google to Aid Businesses in Monitoring Site Performance
İrem Çakır avatar
Written by İrem Çakır
Updated over a week ago

Updated Google Tag Process Launched by Google to Aid Businesses in Monitoring Site Performance 👏👏

In order to measure performance as effectively as possible using the newest procedures and techniques, marketers must make sure that they are revising their strategy for digital tagging in light of upcoming changes to cookie tracking.

In order to assist you in keeping track of your software in one place, Google has continued to enhance its Tag Manager platform by adding more categories of tagging choices.

And now, Google is introducing a new Google tag update that will let marketers use a single, reusable tag to assess more factors and impacts. This update is built on top of your current gtag.js implementation.

It's better to have less code because it's lot simpler for non-technical people to adjust their tracking method to correspond with the most recent tools.

Marketers will be able to consolidate many web event tags and manage them easily within the Google tag screens in Google Ads and Google Analytics thanks to the improved Google Tag.

Meta Releases New ‘Advertiser Success Center’ to Allow Companies Optimize their Ad Strategies 😱😱

In an effort to ensure that marketers can maximize their Facebook and Instagram promotions as we get closer to the holidays, Meta has introduced a new ad education platform.

In addition to presenting a variety of ideas, the new "Advertiser Success Center" mini-site from Meta also contains connections to further reading material and tools to help you step up your game.

The Advertiser Success Center also provides access to Facebook Blueprint classes, articles from the Help center, and other resources to help you get the most out of your campaign expertise.

With its advertising company currently suffering from the effects of Apple's ATT update and the invasion of Ukraine, Meta really wants you to spend more money. While Meta is still on target to generate more than $100 billion in ad revenue this year, it needs that growth to support its future Metaverse objectives and fulfill investor expectations. Both have had varied degrees of impact, which look to be a concern for Meta moving forward.

Engage your target audience from every season with Discovery ads 🙌🙌

From planning fun summer getaways to planning vacations, savvy consumers swipe between their favorite content platforms and those seeking tranquillity.

Meanwhile, your audience is also browsing Google's personalized surfaces (YouTube, Discover, and Gmail). In fact, 78% of feed users prefer to check Google feeds for the latest personalized updates on their interests and daily life.

Discovery ads offer several mobile layouts familiar to users who check their content streams daily, such as product carousels, lead forms, and vertical layouts. We continue to develop these rich ad experiences, such as testing video ads in Discover, to help brands create more meaningful consumer moments in a helpful and non-intrusive way.

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