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Meta Increases Automated Ad Optimization Options Through "Meta Advantage" Program
Meta Increases Automated Ad Optimization Options Through "Meta Advantage" Program
Zeynep SarΔ±ca avatar
Written by Zeynep SarΔ±ca
Updated over a week ago

Meta Increases Automated Ad Optimization Options Through "Meta Advantage" Program πŸ‘πŸ»πŸ‘πŸ»πŸ‘πŸ»


Through a new expansion of its "Meta Advantage" automation program, Meta is looking to improve its automated ad tools and make them more accessible to more businesses as it works to mitigate the effects of Apple's ATT privacy prompts, which have decreased its capacity for personalization and data-based ad targeting.


In order to make it simpler for advertisers to grasp which components do what, as well as to draw attention to the variety of automation tools it has to offer, Meta Advantage grouped together its numerous ad automation and AI-based capabilities when it first launched back in March.


And now, Meta is extending the range of Advantage possibilities available to users. To start, Advantage+Shopping campaigns have been added, which will let users create ads and can automate up to 150 different creative combinations at once.


Consequently, depending on their prior behavior, the procedure will be able to direct visitors to areas where they are more likely to convert. That could make this a better choice, one that's worth taking into account for your efforts.


Meta Introduces New B2B Advertising Channels to Aid Marketers in Connecting with Important Decision Makers 🎊🎊


Meta has today announced a new set of B2B targeting audience segments as it works to mitigate the effects of Apple's ATT update, which has decreased its data tracking capacity and resulted in a significant loss in ad effectiveness and interest. This will give B2B marketers another way to reach important decision-makers across its apps.


Meta will be able to use the data insights it can consistently retain, despite Apple's change, to assist advertisers reach the appropriate individuals and get their advertisements in front of important decision-makers in its applications by using these larger audience categories as opposed to Meta's standard individualized targeting.


And it may very well be quite advantageous. These new audience segments at the very least merit testing to determine if your B2B campaigns perform well using this new targeting methodology.


Google Announces New Algorithm Upgrades to Boost the Reliability of its Displayed Search Results πŸ€—πŸ™Œ

By improving contextual data matching for Search Snippets and adding more supplemental information within Search results, Google is attempting to add more context to its Search results, thereby reducing the spread of false information and assisting users in determining which results are the most accurate.


The immediate answer results that Google presents in Search searches, known as Search snippets, have first improved thanks to Google's algorithms.


Now that the system can verify asserted facts and assertions before using them in snippets, the reported results should be more accurate.


Additionally, Google claims that its computers are becoming more adept at recognizing when a highlighted snippet lacks pertinent context.


Google is also broadening the scope of its "Content Advisory" alerts on search results when its algorithm has low confidence in the overall caliber of the outcomes.

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