Meta now allows you to share your NFTs on Facebook and Instagram 👏🏻👏🏻👏🏻

Today, Meta revealed that users would be able to share their NFTs on both Facebook and Instagram. Users can post digital collectibles created on Ethereum, Polygon, and Flow by connecting their wallets, such as Rainbow, MetaMask, Trust Wallet, Coinbase Wallet, and Dapper Wallet.

Since May, the business has been testing NFTs on each of its platforms.

App sleuths have observed that the company is also developing special animations for NFT posts and digital collectable collections in addition to expanding support for presenting various digital collectibles. Zuckerberg had stated earlier in the year that Meta will work on displaying NFTs through Instagram Stories and making them compatible with Spark AR as well.

Meta is attempting to attract a wider audience by providing tools that would let individuals flaunt their digital valuables through posts, whereas other platforms like Twitter and Reddit have focused on NFT-based avatars. The startup wants more crypto-native people to be able to display digital art on a widely used platform by supporting all major blockchains and wallets. On the other hand, those who are interested in cryptocurrencies can view NFT postings in their feeds just like any other post to find out more information.

​Custom Conversion Values For Store Visits Are Available With Google Ads 😱😱

Google now allows advertisers to create unique conversion value criteria for both store visits and transactions. Now that custom conversion value criteria can be established, businesses utilizing Google Ads to promote in-store visits have more control over smart bidding.

Businesses can specify the value of a conversion goal using conversion value rules. Spending is optimized through smart bidding around the business's established values. You can now increase your bid for ads intended to drive in-store purchases at a physical location.

Prior to this upgrade, Google Ads treated all conversion actions identically when applying conversion value criteria. You can choose the conversion values at the campaign level in addition to specifying particular conversion values for customer visits and transactions.

​A better handle on Smart Bidding with new levers to value store visits and sales 🙌🙌

This Holiday season, it's crucial for businesses to provide a seamless experience between brick-and-mortar and online buying because searches for "store open" have increased by over 400% globally. Not every conversion is worth the same amount to various firms. You can modify the value of conversions as they pertain to your business using conversion value rules, allowing you to optimize in real time to those values. Value rules were once applied uniformly to all conversion actions, including store visits and store transactions. The capability to apply rules to particular store visits or store sales conversion categories is now being rolled out.

At the campaign level, for instance, you can specify default values for store visits or sales: For campaigns pushing high-ticket items, you may set your shop visit value at $100, and for efforts promoting lower-priced or low-margin goods, at $10.