Google Expands Its Ad Asset and Extension Management Options 🚀🚀🚀
Google has announced some new updates to Ads Manager that will improve advertisers' ability to have a more comprehensive understanding of their ad assets and campaigns. These updates may also help to identify new opportunities based on novel creative combinations, targeting strategies, CTAs, and other factors.
First off, Google now refers to "ad extensions" like site-links, callouts, and extra pictures as "ad assets," which corresponds with Google's new strategy for your different add-on components in a larger sense.
In addition, Google is attempting to make it simpler for you to handle these as extra assets by giving you a more comprehensive overview of the assets you may use in your campaigns.
New "Measurement 360" Guide Published by Meta to Aid in Marketing Optimization 💯 💯 💯
Many businesses have been forced to reevaluate their marketing spend and re-consider the fundamentals of their promotional approach as a result of the significant changes that the marketing landscape will experience in 2022. These changes include tightened data restrictions, a move away from traditional social media platforms to ones that are more entertainment-focused, the economic downturn, the rise of eCommerce, and more.
This is where the latest Meta guide comes in. In accordance with these new trends, Meta has developed a new "Measurement 360" framework in collaboration with Deloitte that offers a fresh perspective on campaign measurement.
To put it simply, the Measurement 360 framework incorporates analytics tools to provide you a better picture of the entire scope of your marketing campaign, allowing you to spot accomplishments and make adjustments as needed.
Meta Introduces "Community Chats" on Messenger in an Effort to Boost Declining Engagement 🎊🎊🎊
According to various reports, engagement in Meta's apps appears to be declining, so the company is keen to capitalize on any successes it can. As a result, it is launching a new strategy to boost engagement originating from Facebook Groups through a new Community Chat option that will enable topic-based discussion groups within Messenger.
As a result, Facebook Groups are now available in Messenger, which may promote more instant contact and conversation about your main areas of interest.
Meta is attempting to use this as a lever to fundamentally alter its strategy, moving users away from a feed of content driven by their social graph - that is, the updates they explicitly chose to see in each app by following and Liking people and Pages - and toward one that is more based on popular, trending content in related niches.