Plan to Remove Third-party Cookies Could Alter the Dynamic 😱😱

Removing third-party cookies could alter the dynamic and give publishers more control. Publishers are at the mercy of major tech companies and share ad revenue from their websites with them in an era where Facebook and Google are the most significant participants in internet advertising. Despite the fact that Google postponed their proposal to eliminate third-party cookies, it would still be a fantastic chance for publishers to reenter the fray and wrest power away from the dominant advertising force.

For regular users, the updated privacy policies are a nice addition. On the other hand, it will have a big impact on new businesses that are involved in advertising and are embedded into websites and applications, as well as the online advertising sector.

Third-party cookies in Chrome won't be removed by Google until the second half of 2024, and Apple introduced App Tracking Transparency in April 2021. Social media firms are now hiring models that are blind or otherwise similar in appearance.

Utilize Target ROAS bidding to attract users who are more likely to interact with in-app ads 🎉 🎉

You may now directly increase revenue derived from advertising displayed in your app thanks to target return on ad spend for ad revenue, or tROAS for ad revenue. As a result, you can concentrate on recruiting users who interact with ads frequently and adjust payment amounts based on how likely a player is to interact with in-app ads.

The Target Return on Ad Spend (tROAS) bid strategy, which is advised if you're looking for a particular Return on Ad Spend from your App campaigns, has been updated. To increase the average dollar value you want back for every dollar spent on user acquisition, if your Android app uses the Google Analytics for Firebase SDK conversion reporting, you can calculate tROAS by passing a dynamic revenue value from in-app events in Google Analytics to Google ads.

Meta Introduces New Facebook Reels Ad Options That Might Help With Creator Revenue Share 👏🏻👏🏻

New Reels ad choices announced by Meta today will increase the number of businesses that can use the format while, ideally, giving top creators a way to participate in revenue sharing.

Post-loop advertisements, which are 4–10 second, skippable video ads that start playing after a Reel ends, are the first novel feature that is currently being tested.

Additionally, Meta is experimenting with new image carousel advertising for Facebook Reels, which are horizontally scrollable ads with up to 10 pictures that are shown below the Facebook Reels content.