New Performance Max Features to Assist You This Holiday 👏🏻👏🏻
It has been almost a year since Performance Max campaigns were made available to all marketers worldwide to aid in boosting conversions across the entire spectrum of Google's ad channels and inventory. Since then, they’ve continued to add features based on your suggestions. They made several announcements in July, including the addition of optimization score and seasonality changes. The approaching holiday shopping season makes this a crucial period for many firms. Over a two-day Christmas period last year, 54% of consumers utilized five or more channels to shop, including search, video, and social media. Additional new features have been developed to help Performance Max accomplish your corporate objectives in three crucial areas:
Plan your campaigns more efficiently
Customize your asset strategy
Evaluate your results
Google Ads Now Includes a Podcast Lineup 🎉 🎉
According to Edison, YouTube is the second most popular platform for consuming podcasts among US weekly podcast listeners. Now, advertisers can internationally match their ads with audio content. Simply choose "Podcast" as a location when creating an audio or video campaign. Visit the placement targeting page on the Google Ads Help Center for assistance in getting started.
Meta Introduces Advantage+ Shopping Campaigns to Boost Campaign Results 😱
With the introduction of Advantage+ shopping campaigns, which mostly rely on automation to discover the correct audiences for your advertising rather than complex, manual targeting, Meta is hoping to assist advertisers in reaching more potential customers during the holiday season.
By handling the audience targeting and ad creative elements on your behalf, Advantage+ shopping campaigns are intended to streamline the ad development process. Simply choose the campaign's budget and dates, add your creative materials, and Meta's machine learning-based procedures will take care of the rest.