By viewing your Facebook ad campaigns, you can analyze the Ad-Set Performance Metrics, see the Ad Placements Insights, the Smart Advices an so many other things. On the other hand, you can also edit your Ad-Set and check your recent Ad-Set changes with ease all the time.
Let’s check this steps more detailed;
STEP 1: Manage Page
To start viewing your ads, firstly you should select your ad on the Manage section. Go to the Manage section and decide the ad, which you want to view. Then click on the arrow symbol next to the green button of your active ad campaign. Lastly, click on the View. On this view section, you may also start an optimization.
STEP 2: Optimization
When you go to the view page, you will find 3 different types of optimizations firstly. These optimization types are Bidding, Budget and the Audience optimizations. If you want to activate any kind of Optimization, you can just turn it on by clicking on the ‘’Start or Manage Optimize’’ button, which is located under the 3 types of Optimization styles. Once you click on it, it will direct you to the optimization section.
STEP 3: Before and After Optimization
If you scroll a little bit, you can see the details of your ad before and after the optimization day by day if you have started your optimization.
STEP 4: AdSet Performance Metrics
When you scroll a little more, you will see the Adset Performance Metrics. Here, you can analyze the performance results of your adset and take action with user-friendly graphics and tables. On this platform you can make different kinds of comparisons by clicking on the button, which is located above the graph.
Also, on the left side of the graph, you will see the details of 8 different metrics, which include daily budget, impressions, clicks, CPC, spend, frequency, CTR and CPM.
STEP 5: Main Metrics
When you click on the orange symbol on the daily budget, you can edit the budget. After you click on it, there will be different automatic budget suggestions. On this panel, you can see Daily Impression Increase and Daily Engagement Increase for each of the different daily budgets. The results showed here are automatically arranged by calculating from previous metrics and results of your ads.
STEP 6: Ad Placements Insights
On this section, you can check lots of metrics of different insights and you can even add your metric manually.
STEP 7: Age & Gender & Devices Insights
When scroll more, you can see the insights of the age, gender and devices, based on different metrics.
STEP 8: Locations Insight
Also, you can check the locations insight, based on different metrics.
STEP 9: Smart Advice
If you continue to scroll, you will see the advices, given by the WASK. On the Smart Advice platform, you can easily track what kind of changes you need to make by improving and checking all the important metrics of your digital ads. These advices will be given to you by analysing your previous metrics of your ads.
STEP 10: Edit Your Ad Set
On this section, you are able to edit your Adset. You can manage your digital ads based on the Placements and Custom Audience you decide such as location, age, gender etc.
On the left side, you can select any placement, where you want to publish your ad. These placements include Feeds, Stories and Reels, In-Stream, Overlay and post-loop ads on Reels, Search, Messages, In-article, Apps and Sites.
On the right side, you can not only create a new audience but also use the saved audience. While creating a new audience, you can add locations. By clicking on the browse on Detailed Targeting, you can add Interests, Behaviors, Demographics. Also, you can add age and gender. Once you are done with editing, you can click on the ‘Save Audience’ button.
STEP 11: AdSet Recent Changes
Once and for all, when you scroll a little bit, you will be able to see and check the recent changes made by yourself. You can track the activity, the person who made the change, application, date and time.
Lastly, with this view section you are able to track so many things in just one page with ease. We hope that you will like it and have fun using it!