How to Optimize Underperforming Google Campaigns?
WASK’s Campaign Optimization tool is here for you to make your underperforming Google ads more successful! You can always improve your ad’s metrics and use the Optimization feature to reach more accurate target audiences by making budget, bidding, keyword, and ad optimizations.
Let's check the optimization steps in more detail:
To optimize your Google campaigns;
Go to the Optimize page, and click Google Optimize.
On this page, you can see your Google campaigns and their details.
There are 4 optimization types for Google campaigns. You can choose the one you want to optimize.
To optimize the budget of your campaign;
Go to the campaign you want to optimize its budget.
Click Budget, and then click Optimize.
Choose an optimization type you want for your budget optimization.
If you choose to Re-allocate Your Current Budget;
Click Add Campaign, and select the campaigns you want to apply the optimization.
Then, click Start Optimization.
If you choose to Increase/Decrease Your Budget;
Type Lower and Upper Limits for the campaign budget.
Then, click Start Optimization.
To optimize the keywords of your campaign;
Go to the campaign you want to optimize its keywords.
Click Keyword, and then click Optimize.
Choose an optimization type you want for your keyword optimization.
Then, click Start Optimization.
To optimize the ad of your campaign;
Go to the campaign you want to optimize its ad.
Click Ad, and then click Optimize.
Choose an optimization type you want for your ad optimization.
Then, click Start Optimization.
To optimize the bidding of your campaign;
Go to the campaign you want to optimize its bidding.
Click Bidding, and then click Optimize.
Choose an optimization type you want for your bidding optimization.
If you choose Right Bidding or Not?;
Choose an objective to focus on from the list.
Then, click Fix it to start optimization.
If you choose to Optimize Your Bidding;
Simply, click Start Optimization.
Then, your optimization will be started automatically. You should wait to see your optimized Google campaign results for at least 14 days. If you need more assistance, you can contact us anytime.