How to Optimize Underperforming Facebook Campaigns?
WASK’s Campaign Optimization feature is here for you to make your underperforming Facebook ads more successful! You can always improve your ad’s metrics and use the Optimization tool to reach more accurate target audiences by making budget, bidding, and audience optimizations.
Let's check the optimization steps in more detail:
To optimize your Facebook campaigns;
Go to the Optimize page, and click Facebook Optimize.
On this page, you can see your Facebook campaigns and their details. There are 3 optimization types for Facebook campaigns. You can choose the one you want to optimize.
To optimize the bidding of your campaign;
Go to the campaign you want to optimize its bidding.
Click Bidding, and then click Optimize
Click Start Optimization and then, your campaign's bidding will be optimized.
To optimize the budget of your campaign;
Go to the campaign you want to optimize its budget.
Click Budget, and then click Optimize.
Click Start Optimization and then, your campaign's budget will be optimized.
To optimize the audience of your campaign;
Go to the campaign you want to optimize its audience.
Click Audience, and then click Optimize.
If your budget needs to be increased to get more effective optimization results, choose how you want to continue.
Click Start Optimization and then, your campaign's audience will be optimized.
Then, your optimization will be started automatically. You should wait to see your optimized Facebook campaign results for at least 14 days. If you need more assistance, you can contact us anytime.