How to Create an Audience with Hidden Interests for Facebook Campaigns?
You can elevate your target audience by discovering the hidden interests that most advertisers miss with WASK’s Smart Audience feature.
To discover the hidden interests;
Go to Smart Audience, and click Create Audience.
Choose Explore Hidden Interests, and click Continue.
Enter min. 3 keywords related to your business.
Click Find Hidden Interests.
On this page, you can see the interests related to your keywords and their details like type(hidden/unhidden) and size. Hidden interests mean that these are the interests you cannot find among Facebook’s suggestions.
To create a target audience with these hidden interests;
Select the interests you want to use by clicking add.
Select your target country, age, and gender.
Once you are done, click Save.
Give a name to your audience.
Check the details, and click Save Audience.
After you save the audiences in WASK, you should send them to your Facebook ad campaign to use them. If you want to learn how, check How to send your saved audiences to your Facebook campaigns.
If you need more assistance, you can contact us anytime.