How to Allocate Your Budget Between Meta and Google Ad Accounts
At WASK, you can allocate your budget between your Meta and Google ad accounts. This cross-platform ad optimization feature allows you to spend your money where matters most and maximize ROI.
To Allocate Your Budget Between Meta and Google Ad Accounts:
Go to the Optimize page, and click the Business Optimization tab
Select the Budget Allocation you want to optimize
Then, click Begin on the card
Read the description of the optimization
Then, click Set Up
Select at least 2 campaigns from each platform
Select Optimization Frequency
Then, choose the authorization as Automatic or Ask Me First
Once you’re done, click Activate
If you select Automatic, WASK handles the rest and automates optimization for you. If you select Ask Me First, WASK gives you recommendations and lets you apply the optimizations. To learn more, check out How to See and Apply the Recommendations.
You can optimize your ad budget for your business overall and select different Budget Allocation types and optimization options on WASK.
If you need more assistance, you can contact us anytime.