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How to Allocate Your Budget Based on Purchase for Your Meta Ad Account?
How to Allocate Your Budget Based on Purchase for Your Meta Ad Account?

In this article, you will learn how to optimize your Meta ad account based on purchase goals with Budget Allocation.

Melike avatar
Written by Melike
Updated over 2 months ago

How to Allocate Your Budget Based on Purchase for Your Meta Ad Account?

At WASK, you can allocate your budget between your Meta ad accounts. This ad optimization feature lets you spend money on the right ads with the purchase goal and maximize your ROI.

To Allocate Your Budget Based on Purchase for Your Meta Ad Account:

  • Go to the Optimize page, and click the Ad Account Optimization tab

  • Select your Meta Ad Account

  • Then, click Begin on the Budget Allocation Purchase card

ad account purchase

  • Read the description of the optimization types

  • Then, click Set Up

purchase budget allocation

  • Select at least 2 campaigns

  • Select Optimization Frequency

  • Then, choose the authorization as Automatic or Ask Me First

  • Once you’re done, click Activate

budget allocation purchase meta

If you select the Automatic option, WASK handles the rest and automates the optimization for you. If you select the Ask Me First option, WASK gives you recommendations and lets you apply the optimizations. To learn more, check out How to See and Apply the Recommendations.

If you need more assistance, you can contact us anytime.

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