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How to Optimize Your Google Ad Account with Negative Search Term Optimization?
How to Optimize Your Google Ad Account with Negative Search Term Optimization?

In this article, you will learn how to optimize your Google ad account with Negative Search Term Optimization.

Melike avatar
Written by Melike
Updated over 2 months ago

How to Optimize Your Google Ad Account with Negative Search Term Optimization?

At WASK, you can optimize ad targeting of your Google ad accounts. This ad optimization feature lets you target the right search terms and reach the right customers.

To Optimize Your Google Campaigns with Negative Search Term Optimization:

  • Go to the Optimize page, and click the Ad Account Optimization tab

  • Select your Google Ad Account

  • Then, click Begin on the Negative Search Term Optimization card

negative search term ad account

  • Read the description of the optimization types

  • Then, click Set Up

negative search term optimization

  • Select Campaign(s) and Optimization Frequency

  • Then, choose the authorization as Automatic or Ask Me First

  • Once you’re done, click Activate

google optimization negative search term

If you select the Automatic option, WASK handles the rest and automates optimization for you. If you select the Ask Me First option, WASK gives you recommendations and lets you apply the optimizations later. To learn more, check out How to See and Apply the Recommendations.

If you need more assistance, you can contact us anytime.

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