Skip to main content
All CollectionsOptimize
How to Allocate Your Budget Based on Lead for Your Google Ad Account?
How to Allocate Your Budget Based on Lead for Your Google Ad Account?

In this article, you will learn how to optimize your Google ad account based on lead goals with Budget Allocation.

Melike avatar
Written by Melike
Updated over 2 months ago

How to Allocate Your Budget Based on Lead for Your Google Ad Account

At WASK, you can allocate your budget between your Google ad accounts. This PPC optimization feature lets you spend money on the right ads with the lead goal and maximize ROI.

To Allocate Your Budget Based on Lead for Your Google Ad Account:

  • Go to the Optimize page, and click the Ad Account Optimization tab

  • Select your Google Ad Account

  • Then, click Begin on the Budget Allocation Lead card

ad account optimization google budget

  • Read the description of the optimization types

  • Then, click Set Up

lead budget allocation google

  • Select at least 2 campaigns

  • Select Optimization Frequency

  • Then, choose the authorization as Automatic or Ask Me First

  • Once you’re done, click Activate

google lead budget allocation

If you select the Automatic option, WASK will handle the rest and automate optimization for you. If you select the Ask Me First option, WASK gives you recommendations and lets you apply the optimizations. To learn more, check out How to See and Apply the Recommendations.

If you need more assistance, you can contact us anytime.

Did this answer your question?