At WASK, you can always set up ad optimization for your Meta and Google ads. It helps you refine your ads effortlessly and get better performance results.
To Create Custom Optimization;
To create a customized flow, click "Create Flow" under the "Optimize" feature. On the page that opens, click "Source".
In the Source tab that opens, you can select the "Ad Account, Campaign, Ad Set, and Ad" you want to optimize.
Alternatively, you can remove "Ad Set and Ad" from the filter on the left and select only ad accounts and campaigns. In this section, you will only be able to migrate campaigns with active spending within the last 90 days.
After selecting the source, we can add a "Condition" or "Action" to your flow.
You can select the "Condition" you want to add to your flow from the area on the right. If the ad account you selected is Google, you can also add conditions for "Keyword, Search Term". After making your selection, you can choose the metric to which you will assign a condition. You can choose one of the metrics grouped as "Conversion, Performance, and General". Such as: (CPC, CTR, Click, Impression, Cost & Status)
Select ''Date Present'' and ''Operation''
Choose one of the comparison targets: Ad Average, Previous Period, or Custom.
After completing your selections, you can add an extra condition by clicking "AND" or proceed by clicking "Save Condition".
Under Empower, find: Negative Search Term Optimization, Comment Management with AI, Ad Assets Optimization, and Cross-Negative Keyword Optimization.
If you need more assistance, you can contact us anytime.