WASK's "Optimize" feature allows you to optimize your Google and Meta ads using ready-made/customized flow templates.
To Create Custom Optimization;
To create a customized flow, click "Create Flow" under the "Optimize" feature. On the page that opens, click "Source".
In the Source tab that opens, you can select the "Ad Account, Campaign, Ad Set, and Ad" you want to optimize.
Alternatively, you can remove "Ad Set and Ad" from the filter on the left and select only ad accounts and campaigns. In this section, you will only be able to migrate campaigns with active spending within the last 90 days.
After selecting the source, we can add a "Condition" or "Action" to your flow.
You can select the "Condition" you want to add to your flow from the area on the right. If the ad account you selected is Google, you can also add conditions for "Keyword, Search Term". After making your selection, you can choose the metric to which you will assign a condition. You can choose one of the metrics grouped as "Conversion, Performance, and General". Such as: (CPC, CTR, Click, Impression, Cost & Status)
Select ''Date Present'' and ''Operation''
Choose one of the comparison targets: Ad Average, Previous Period, or Custom.
After completing your selections, you can add an extra condition by clicking "AND" or proceed by clicking "Save Condition".
By clicking "Yes" or "No" for the condition you have chosen, you can select an "Action" or a new "Source".
From the area on the right, you can select the "Action" you want to add to your flow. You can proceed by choosing one of the following: Budget, Bid, Pause, Keyword, Start, and AI Actions. After filling in the fields that appear for each action you choose, you can press "Save Action".
After completing your flow, you can get support from the AI using the "Help Assistant". After completing your flow, you can save it by clicking "Save Draft" or start optimization by clicking "Setup Optimization".
On the pop-up page that opens, you can give your optimization a name and write a description. You can schedule it using the "Schedule" and "Frequency" sections. After selecting either the automatic or manual apply option, you can click "Run Optimization".
You can view your active optimization flow on the "Flow List" page of the "Optimize" feature. A detailed explanation of the "Flow List" page can be found at this link.
With WASK’s ''Optimize'' feature, you can refine your Google and Meta ads using a variety of ready-to-use or customizable flow templates.
If you need more assistance, you can contact us anytime.