At WASK, redesign your creatives before spending more. You can instantly get actionable creative recommendations using the AI Improve feature. Analyzing your ad creatives and highlighting underperforming parts.
To review and apply AI Improve suggestions:
Go to the AI Creative - Improve section
Select your ad platform (Meta or Google)
Select ad account and campaigns
Then Select Creative for Improve, choose the creative you want to analyze then click view Redesigns
On the page that opens, you can see all the details you can change about the image you want to improve
Click Get Recommendation, then review the AI-generated suggestions under nine categories; Messaging, Call to Action, Design, Psychological Triggers, Language & Expression, Cultural Fit, Design Aesthetics, Tone & Style, Trust Building
Recommendations are grouped in three different ways, based on the importance of their impact on your ads: High Impact, Important and Optional.
Why should you get recommendation for my ad creative?
Messaging
Your ad's core message is what captures interest and delivers value. If the message isn’t clear or relevant, users won’t engage. AI Improve helps you craft messages that speak directly to your audience’s needs, making your creative more compelling and aligned with your campaign goal.
Call to Action (CTA)
A weak CTA can lead to user inaction—even if the ad looks great. AI Improve suggests strong, action-driven CTAs like “Shop Now” or “Get the Offer” tailored to your objective. A clear CTA guides users to take the next step, boosting conversions significantly.
Design
Poor layout, visual clutter, or misaligned elements reduce the ad’s effectiveness. AI Improve analyzes visual balance, spacing, and hierarchy to recommend cleaner, more impactful designs. The result? A more professional and attention grabbing creative that communicates faster.
Psychological Triggers
Words like “Limited Offer” or “Only Today” tap into urgency, scarcity, and emotion. AI Improve recommends trigger phrases and layouts that appeal to user psychology encouraging quicker decisions and stronger emotional responses to your ad.
Language & Expression
Too formal, too casual, or overly technical language can alienate your audience. AI Improve adjusts tone, clarity, and phrasing to match your brand voice and user profile ensuring your message sounds natural, persuasive, and human.
Cultural Fit
What works in one country or culture may fail in another. AI Improve ensures your visuals, tone, and expressions are culturally appropriate and relevant to your target market avoiding misinterpretations and improving brand perception.
Design Aesthetics
If your ad doesn’t look polished, users might not trust the brand. AI Improve enhances color harmony, typography, image quality, and layout style—helping your creatives appear more visually appealing and brand-consistent.
Tone & Style
Your tone should reflect your brand personality and campaign intent. AI Improve recommends the best tone—whether bold, friendly, professional, or playful—ensuring your creative connects emotionally and feels on-brand.
Trust Building
People won’t click on an ad they don’t trust. AI Improve helps you build credibility with suggestions like “Secure Checkout,” “Free Returns,” star ratings, or testimonials. These elements reduce friction and boost user confidence.
Choose desired ad creative size, then click Redesign Now
Review the designed ad creative, change CTA Text, Title or redesign with prompting.
Depending on the Enrich Ad Creative Based on Custom Audiences funnels: Country, Campaign Objective, Age Range, Gender, and Audience Targeting you can fine-tune your creatives quickly and reduce performance waste.
Click Redesign Now for final creative.
The creative will be available for download.
How to Use AI Improve?
What are credits and how are they used?
Credits are the method used to access "AI creative" and "AI agent" features, which vary depending on your WASK subscription package type.
You can view your available credits and additional credits in the "Credits" section at the top right of the screen. Each "Creative Recommendations" uses 2 credits, while each "Creative Redesign" uses 5 credits. If you run out of credits, you can purchase more credits or upgrade your current subscription to a higher package.
If you need more assistance, you can contact us anytime.