The calculation is based on globally recognized emission factors published by the IPCC (Intergovernmental Panel on Climate Change). 'da Intergovernmental Panel on Climate Change (IPCC). "DEFRA (UK Department for Environment, Food & Rural Affairs. The calculation considers the number of unique individuals your advertisement reaches and the associated energy consumption (measured in kWh). This ensures a reliable and accurate assessment of the carbon footprint generated by your advertising campaigns.
To analyze your benchmarks:
Go to the Carbon Footprint page in your dashboard
Choose the ad account then, you we will see Total Carbon Footprint (Kg/CO2) & Monthly Carbon Footprintg Calculation (Kg/CO2)
If you need more assistance, you can contact us anytime.