TWITTER BROADCASTS A NEW AD DISPLAY FORMAT
Now, Twitter advertisers can publish their ads by replying to tweets. This format is a trial phase all over the world, some users who are chosen randomly can see ads with that feature.
INSTAGRAM TRIES TO ADD FEATURE WHICH CAN PROVIDE MORE DATA TO MARKETERS
Instagram begins to give specific information about users on a business account with new updates to insight elements. Even if business accounts do not follow the users, they can reach their profile contents with this feature. So, it can get more specific information by analyzing contents and posts of accounts. New metrics which are added to Instagram insights elements are as below;
Accounts engaged: It shows total account quantities that interact with your content quickly.
Engaged audience: Even if the business account does not follow your account, it reaches some demographic information such as country, city, age,
Reached Audience: It allows reaching data which is like the engaged audience
PEOPLE CAN SHARE THEIR POSTS WITH DESKTOPS
Instagram is an application that does not allow users to load their posts from PC app or browser. After this update, Instagram users will be able to publish their posts and stories with PC.